The yellowwood youth marketing checklist

The GenNext Report is an in-depth look at what drives youth behaviour and how brands can respond. It’s based on a survey of more than 13 000 young South Africans and offers an uncommon look into their desires and relationships with brands. Find out what we uncovered in our 18th edition. . .

The Yellowwood Youth Marketing Checklist

The Yellowwood Youth Marketing Checklist

  • The youth, as a collective, has significant buying power.
  • They have the power to shape brand perceptions through influencer marketing.
  • They’re highly entrepreneurial.
  • They spend most of their time on social media, boosting new platforms.
  • They’re driven by social causes relevant to South Africa.
  • They plan for the future