Global Beverages Client

The Approach

• We began with a meta-analysis to gather multiple reputable sources of information, data and indices for the category.
• We then developed a bespoke index to assess the relative opportunity across multiple markets in Sub Saharan Africa and to select the most ‘fertile’ proxy markets for a market-entry strategy, which included sizing of the opportunity.
• Qualitative and quantitative research was then conducted across the proxy markets to understand and quantify local habits, attitudes and behaviours in the category.
• We also conducted market distribution and trade immersions to help us build a route-to-market strategy, delivered as a comprehensive prioritisation plan.