Work

Case Studies

Our projects cover multiple sectors, countries and continents. We think long and hard about the task.

Define the problem. Create a solution. Do the work.

Global Financial Services Client

Create a single, consistent fact base to uncover untapped opportunities, then contrast and compare markets.

Global Telco Client

Develop and operationalise a multi-market focused segmentation model for a global telecommunication company – with relevance across 17 regions, create clear ‘get, grow and keep’ strategies ...

Global Beverages Client

Define a market entry strategy across 48 markets for a global alcoholic beverage company to build a business with speed and scale in the mainstream African market.

Consumer Packaged Goods Client

Develop a unified corporate brand identity, purpose, culture and company values for a paint-manufacturing business. We were also tasked with clarifying the roles of the business units and ...