Ask Y Study

ASK Y STUDY

In South Africa’s currently stagnant economic environment with increasingly competitive industries and what seem like socio-economic barriers to unlocking growth, what additional layer of insight can help businesses get and stay ahead?

1. What is the Yellowwood Ask Y Study?

1. What is the Yellowwood Ask Y Study?

Ask Y study offers an alternative approach to market opportunity analysis. It distinctively explores the relationship between Maslow’s motivational need states and how these needs playout amongst South Africans when we consider the specific (political, economic, social, legal and environmental) PESTLE characteristics of our country.

This inaugural edition has uncovered nuances around South African needs satisfaction, highlighting potentially unexpected anomalies in relation to particular demographic segments, and lastly; presents a new framework of human understanding for consideration, with implications for business strategy development.

2. Why is this study useful for your business?

2. Why is this study useful for your business?

This study seeks to aid the formulation of numerous growth interventions like

  • Innovation supported by human insight
  • Audience segmentation
  • Corporate Culture
  • Marketing strategies built from a deeper understanding of people’s needs states and contextual realities

By providing deep human insights to inform business interventions for South African businesses, this study applied can aid the development of sustainable business growth across various strategic business areas like

  • Product Development
  • Corporate Culture
  • Society
  • Marketing
  • Technology

3. How does the Yellowwood Ask Y Study compare to others?

3. How does the Yellowwood Ask Y Study compare to others?

The Ask Y study seeks to better understand the drivers/ motivators of human behaviour in South Africa to ultimately help businesses build sustainable growth strategies.

Our research framework is founded on Yellowwood’s experience across many categories of business and brands. It challenges the traditional approaches to market segmentation and assumptions about consumer behaviour based purely on demographics. It seeks to demonstrate how demographic analysis applied in isolation, is losing relevance in a world where we have the ability to know so much more about people.

4. Where can I purchase the Yellowwood Ask Y Study and what will I get?

4. Where can I purchase the Yellowwood Ask Y Study and what will I get?

Please fill out the form below, or email info@ywood.co.za so we can assist you with your purchase.

Purchase Ask Y Study

Purchase Ask Y Study

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