The Female Equation: Are Women Better For Business?

The Fourth Industrial Revolution is fast approaching, bringing with it a progression of women who will change the way South African organisations operate. In the past, feminism may have been seen as an urban construct, but today it is spreading across socio-economic boundaries, calling for an end to gender-based discrimination in all forms and across all spheres. A social movement as pervasive and powerful as feminism will have an extensive impact on the culture of organisations. How brands respond to this movement will have a significant impact on their business.