The 2021 GenNext Report

In its 17th year, GenNext has invested in understanding the youth to ensure we are always keeping an eye on the future. At Yellowwood, we always ensure that young people inform and shape what should be defining opportunities for growth now and in the future by surveying over 13 000 young South Africans. 

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What is the GenNext Study?

What is the GenNext Study?

The GenNext study is comprised of two reports – Brand preference report and the GenNext Youth Behaviour Report.

The Brand preference report is in conjunction with Sunday Times, where we poll the opinions of young people to determine which brands rise to the top as coolest brands. We survey a total of 5 900 young people.

Yellowwood has adapted the GenNext Youth Behaviour Report to provide strategic direction for targeted growth in this audience by understanding behavioural and category dynamics. We survey 7 100 young people for this study.

Essentially, the GenNext Youth Behaviour Report seeks to answer the question:

How do you need to think differently about South Africa’s Youth to drive your brand’s growth?

Why is the GenNext Youth Behaviour report useful for your business?

Why is the GenNext Youth Behaviour report useful for your business?

  • The insights provide a perspective on how to uncover growth from the largest population in Africa
  • The category dynamics provide a unique perspective into the drivers that shape behaviour in a specific category
  • Young people are given a platform to share their perspective so the insights are able to define opportunities for growth now and in the future
  • This report is the largest survey in South Africa that uncovers the attitudes and motivations of young people in the midst of Covid

How can the GenNext Youth Behaviour Report be purchased?

How can the GenNext Youth Behaviour Report be purchased?

Please fill out the form below, or email info@ywood.co.za so we can assist you with your purchase.

Package 1: R50 000 excl. VAT

The full 2021 GenNext Youth Behaviour report

Package 2: R150 000 excl. VAT

The youth segments uncovered from the research will be presented to you by the Yellowwood team.

Package 3: R150 000 excl. VAT

A Yellowwood workshop answering a key brand question that your business may have as you target the youth.

Purchase GenNext Youth Behaviour Report 2021

Purchase GenNext Youth Behaviour Report 2021

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