Dive into the fascinating world of youth behaviour and discover the keys to driving your business towards unparalleled success. This groundbreaking report, derived from an extensive survey of over 7,000 young South Africans, offers unprecedented insights into their desires, brand connections and much more.
The 2023 GenNext report shines a spotlight on the unique perspective of the youth, enabling brands to tap into their firsthand experiences and gain a competitive edge. Align your strategies with the next generation’s realities, dreams and aspirations.
This year, Yellowwood presents four distinct GenNext reports that delve into specific segments, allowing businesses to gain granular insights:
Download our pricing brochure now and take the first step towards leveraging our GenNext intel.
Discover answers to key questions that can shape your business strategy:
Keeping track of how youth interact with and respond to brands is an ongoing process.
Since 2004, the Sunday Times GenNext study has been the top annual survey for youth brand preferences and consumer behaviour and the survey is enhanced by our strategic might. This survey includes the “coolest brands” among youth and a report on their behaviour, covering over 12,000 individuals aged 8 to 30.
The results are released in the Sunday Times every year and culminates in an Awards event honouring the coolest brands and celebrities. The GenNext youth behaviour report, which highlights key categories and behaviour drivers for brands to achieve sustainable business success, can be purchased from Yellowwood.
Buy and run a GenNext Youth Behaviour Workshop before the end of 2023 and get access to our JBoDs to the value of R16 000. Offer valid until 30 November.
Secure your copy of the 2023 GenNext Report now and unlock relevant insights needed to captivate the youth market. Fill in the form, and our dedicated team will reach out to assist you in acquiring your copy.
To tap into lucrative youth market, brands must answer these questions
GenNext Talks: how the youth have shaped SA’s fashion evolution
To build trust with the youth, brands need to be authentic and consistent
2022 Sunday Times GenNext Supplement
2023 Sunday Times GenNext Supplement
SABC News – Spotlight on 2023 GenNext Youth Behaviour Report
ENCA – Gen Z in SA face numerous challenges
Refilwe Maluleke Interview with Kaya 959 FM | GenNext 2023
Spotlight on 2023 GenNext Youth Behaviour Report by Yellowwood | GenNext 2023
